Food and Beverage

Food and Beverage

ANTI-COUNTERFEITING

Authenticate food and beverage products using serialization and UV codes

Cognex dataman reading olive oil bottles qr codes for anti-counterfeiting and authentication

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Some food items like olive oil and honey, as well as alcoholic beverages, are susceptible to counterfeiting when their origin and authenticity cannot be verified. The consequences of fake products can range from lost revenue to putting users at risk and leading to litigation. Counterfeiting concerns impact not just food and beverage manufacturers, who are responsible for the individual serialization of their products, but also the distributors and retailers bringing them to market. Many governments have instituted mandatory regulations to deter counterfeiting.

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To combat the distribution of falsified, mislabeled, and potentially hazardous items, food and beverage manufacturers are turning to item-level serialization and ultraviolet (UV) or invisible codes. A Data Matrix symbology encodes information about the manufacturer, product ID, expiration, and a unique serial number in every finished good. Codes can be printed onto individual items, as well as their packaging. UV codes can be added without compromising the aesthetics of high-end packaging. This makes commonly counterfeited goods traceable at multiple stages of handling and at the point of sale.

Cognex track and trace solutions authenticate and verify products along the supply chain. Image-based barcode readers read codes, even ultra-small codes, quickly and accurately to maximize throughput. They can capture and store images of no-reads or string validation failures to fight counterfeiting. For UV codes, barcode readers using a UV lighting module and lens filter illuminate and quickly decipher the code using high performance decoding algorithms.

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