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Image-based Barcode Readers Automate Netflix DVD Return Process

Challenge: Undertake barcode reading and inspection tasks for 3,600 mailers per hour to eliminate one of their most costly processes—manually handling returns.
Solution: Bronway Automation and Netflix deployed automated rental return units at 42 distribution centers across the U.S. featuring DataMan® barcode readers. Each unit has nine DataMan readers positioned at various stations to undertake barcode reading at every step of the process.
Benefits: DataMan barcode readers have surpassed read rate expectations and read barcodes even if they are damaged or faded. The units have improved the DVD return process and reduced labor costs.

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