Natick, MA, USA April 05, 2022

Cognex Launches DataMan 470 Bottom-Side Barcode Reading System

Reads codes on the underside of packages with 99.9% accuracy

NATICK, Mass.— April 5, 2022Cognex Corporation (NASDAQ: CGNX), the leader in industrial machine vision, introduces the DataMan® 470 Bottom-Side Barcode Reading System. With an innovative, area-scan-based approach, the system quickly and accurately reads codes on packages with face-down labels, making it ideal for solving high-speed, complex material handling applications in retail distribution and e-commerce fulfillment centers.

“As online shoppers increasingly expect same or next-day delivery, retailers are under pressure to increase throughput as orders move through supply chains and logistics channels,” said Carl Gerst, Cognex Executive Vice President. “By extending barcode reading coverage to the underside of the box, the DataMan 470 Bottom-Side Reading System ensures the right products get routed to the right customers as quickly and efficiently as possible.”

The Cognex Bottom-Side Barcode Reading System deciphers 1D and 2D codes faster than traditional line scan technology, which builds the entire image before decoding, causing packages to travel longer distances. By capturing images and executing patented algorithms simultaneously, Cognex readers deliver faster results while reducing the distance between the reader and the divert. Additionally, expanding scan coverage to the bottom side of packages yields higher read rates that reduce manual manipulation and rework costs. 

Positioned under the conveyor and weighing just 35 pounds, the Cognex Bottom-Side Barcode Reading System uses DataMan 470 barcode readers to decipher codes as packages pass over a gap in the belt. The compact system can be installed individually or as part of a multi-sided tunnel in just 30 minutes.  

For more information, visit or call 1-(855) 4-COGNEX.

About Cognex Corporation

Cognex Corporation (“the Company” or “Cognex”) invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.

Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit Cognex online at


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