Natick, MA October 01, 2018

Cognex Introduces Two Handheld Barcode Readers for Mid-Range Market

DataMan 8070 series solves tough manufacturing and logistics challenges

Cognex Corporation (NASDAQ: CGNX), the leader in machine vision and industrial barcode reading, today released the DataMan 8070 series of handheld barcode readers. Two new models deliver powerful barcode reading performance and ease of use at an exceptional value.

The DataMan 8072DL is designed to decode direct part mark (DPM) codes on flat, highly reflective surfaces. With patented algorithms and advanced sensor and lighting technology, the DataMan 8072DL can read codes from up to 30 centimeters away without angling the code or part. The DataMan 8072ER is built to read 1D and 2D label-based codes from up to eight meters away, ideal for scanning pallet labels on high shelves or slips hanging from a warehouse ceiling.

“The DataMan 8072DL sets an entirely new performance standard for codes marked on flat, shiny surfaces, while the DataMan 8072ER easily solves logistics applications that require extended-range barcode reading,” said Carl Gerst, Cognex Senior Vice President and Business Unit Manager. “The DataMan 8070 series broadens our mid-range line of handheld solutions to provide our customers with strong performance at a terrific value.”

Both models feature rugged housing to withstand harsh factory and warehouse floor environments, as well as field-interchangeable communication modules that seamlessly integrate with factory networks.

To maintain high levels of barcode quality and read rates, Cognex also recently released the DataMan 8072V, a high-performance DPM barcode verifier. Paired with the DataMan 8072DL, the DataMan 8072V helps customers demonstrate code quality, certify readability, and prevent read failures.

The DataMan 8070 series is available now. For more information, visit or call 1-(855) 4-COGNEX.

About Cognex Corporation

Cognex Corporation (“the Company” or “Cognex”) invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.

Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit Cognex online at


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