FOR IMMEDIATE RELEASE

NATICK, MA, USA January 29, 2013

Cognex Advances OCR Reading Software with Patent-Pending Auto-Tune Technology

Compact solution integrates with existing applications

Cognex Corporation (NASDAQ: CGNX), the world's leading supplier of machine vision systems, announced that its industry-leading OCRMax™ technology now includes an automatic tuning capability. This new auto-tune feature makes complex OCR applications simple for even the novice user and is available in the latest In-Sight® Explorer 4.8 and VisionPro® software 8.1 releases.

Fast, simple setup for superior read rates

When a user clicks the auto-tune button, the system acquires a sample image and automatically adjusts the tool to its optimal parameters for robust reading performance. The advanced OCRMax algorithm prevents misreads and provides easy font management for optical character recognition and verification (OCR and OCV) applications (e.g., decoding human-readable date or lot codes or serial numbers). OCRMax is an all-in-one tool that can handle character variations, text skew, proportional fonts and variable string lengths, while providing high read rates, reduced setup time, and faster deployment.

Benchmark technology from the leader

“Decoding both human-readable text and compact Data Matrix codes are critical components of our customers’ supply chain traceability initiatives,” says Herbert Lade, Vice President and Business Unit Manager, Vision Systems. Lade adds, “Cognex technology is the benchmark for robust, reliable image-based code reading. Powerful software algorithms, combined with simple setup features like auto-tune for OCRMax, provide all of our customers with the industry’s highest read rates.”

In addition to the new feature, the In-Sight Explorer 4.8 software release includes enhancements for 2-D code reading, process feedback, and communications. For more information about OCRMax with auto-tune for In-Sight vision systems and for hardware-independent VisionPro software visit www.cognex.com/ocr.

About Cognex Corporation

Cognex Corporation (“the Company” or “Cognex”) invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.

Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit cognex.com.

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