NATICK, MA, USA November 27, 2012

Cognex Set to Introduce the Newest "Laser Killer" in January

Compact solution integrates with existing applications

Cognex Corporation (NASDAQ: CGNX), who introduced the award-winning DataMan® 500 image-based barcode reader in January 2011 and the innovative DataMan 300 series in January 2012, is set to unveil its latest barcode scanning technology in January 2013. Cognex image-based readers achieve the highest read rates, offer visual performance feedback and have higher reliability than laser scanners currently in use in the logistics, postal and retail distribution markets.

"This new product is sure to make an impact and we are excited to introduce it,” said Carl Gerst, Vice President and Business Unit Manager, ID Products. “We listened to the feedback logistics customers were providing. They wanted the benefits of image-based readers—especially the high read rates, reliability and real-time image feedback—for more complex applications. With this, we created a product that we will unveil in January 2013 that we believe represents the future of logistics barcode scanning.”

Register online at to be the first to learn about this new technology or visit ProMat in Chicago, IL January 21-24th to witness the unveiling in person at booth #4531.

About Cognex Corporation

Cognex Corporation (“the Company” or “Cognex”) invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.

Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit Cognex online at

Nathan McCurren
Head of Investor Relations
Cognex Corporation


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