NATICK, MA, USA January 28, 2014

Cognex DataMan 8050 Series Handheld Barcode Readers Provide Unprecedented Speed and Accuracy at an Affordable Price

New DataMan 8050 Handheld Barcode Readers Expand the Applications for DataMan

Cognex Corporation, (NASDAQ: CGNX), the world’s leader in machine vision, today announced the release of its fastest and most economical industrial handheld readers yet, the DataMan® 8050 Series. Designed with a ruggedized housing to handle harsh factory floor conditions and equipped with Cognex’s world-class barcode reading algorithms, the DataMan 8050 Series can read even challenging barcodes quickly and easily.

“The new DataMan 8050 and 8050X build on the success of our industry-leading DataMan 8500® handheld barcode reader, which has set the standard in industrial direct part mark [DPM] barcode reading,” said Carl Gerst, Vice President and Business Unit Manager, ID Products. “The new DataMan 8050 and 8050X bring reliable, high-speed barcode reading to the many other handheld barcode reading applications on the factory floor that use labels, direct inkjet or laser-marked codes. This new line expands our offerings in the industrial space.”

High-speed performance, even with the most challenging barcodes

The patent-pending DataMan 8050 and 8050X are ideal for applications in many manufacturing environments, such as automotive, consumer electronics, aerospace and packaging. The DataMan 8050 and 8050X utilize Cognex’s patented 1DMax+ with Hotbars™ algorithms to provide high-speed reading performance even with damaged, low contrast or direct inkjet barcodes. Our industry-leading 2-D algorithms allow the 8050 to rapidly decode a variety of 2-D symbologies, including DataMatrix, QR, PDF417 and Aztec codes.

Modular, industrial design adapts to customer needs

The modular design of the DataMan 8050 Series adapts with the changing communication needs of the customer. Available with both corded and wireless communication modules, the DataMan 8050 Series supports industry-standard communications including USB, USB Keyboard, RS-232 and Bluetooth wireless communication to a base station. Built for tough work environments, the DataMan 8050 Series has durable and industrial product features as well as a range of industrial cables and accessories to complement the product.

For more information about the DataMan 8050 Series of industrial handheld barcode readers, visit or call 1-(855)4-COGNEX.

About Cognex Corporation

Cognex Corporation (“the Company” or “Cognex”) invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.

Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit Cognex online at


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