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FOR IMMEDIATE RELEASE

NATICK, MA, USA März 09, 2011

Cognex Dataman 500 Barcode Readers Selected by Canada's Largest Courier Company

NATICK, MA—March 9, 2011—Cognex Corporation (NASDAQ: CGNX) announced today that Purolator, Inc., the largest courier service in Canada, has placed purchase orders totaling nearly $250,000 for the new Cognex DataMan® 500 barcode reader.

The DataMan 500 camera-based barcode readers will replace laser-based scanners currently used at weighing stations within Purolator’s sorting and distribution centers.

“The DataMan 500 offers significantly faster read rates than Purolator’s current laser-based systems, and can also read labels with more highly degraded codes,” said Dr. Robert J. Shillman, Chairman and Chief Executive Officer of Cognex. “With their existing laser-based scanners, operators were often required to pass packages under the scanners multiple times before the barcodes could be read. The DataMan 500 has been able to read every label on the first attempt, reducing operator processing time by half, and this has significantly improved both operator satisfaction and overall productivity.”

The DataMan 500, introduced in January, is the industry’s first camera-based system capable of reading codes in real-world logistics applications where laser-based readers have previously been the standard. The DataMan 500 offers consistent, reliable reading of 1-D barcodes that lasers cannot read, including damaged, distorted, blurred, scratched, low height and low contrast codes. It also reads codes presented in any orientation, multiple codes within the same image, and 2-D codes such as Data Matrix and QR codes. With no moving parts to wear out, the DataMan 500 also offers exceptional reliability, lower maintenance and longer product life.

For more information about the advanced capabilities of the DataMan 500 image-based barcode reader, visit www.cognex.com/DataMan500.

About Purolator

Purolator, headquartered in Mississauga, Ontario is Canada’s largest courier company and one of Canada’s 10 Most Admired Corporate Cultures™. Purolator is committed to its customers and more than 11,300 employees, including more than 3,500 couriers. From automated solutions to 24 hour pickup and delivery, Purolator provides customers with the services and customized solutions required to get their shipments across town or around the world. Purolator uses Canada's largest dedicated air express fleet and has an extensive service network, with more than 123 operations locations, more than 140 Shipping Centres, more than 550 authorized Shipping Agents and more than 350 drop boxes.

Über Cognex Corporation

Cognex Corporation entwirft, entwickelt, fertigt und vermarktet unterschiedlichste bildbasierte Produkte, die alle mit Techniken der künstlichen Intelligenz (KI) ausgestattet sind und so über menschenähnliche Fähigkeiten verfügen, so dass sie Entscheidungen anhand dessen treffen können, was sie sehen. Zu den Produkten von Cognex gehören industrielle Bildverarbeitungssysteme, -sensoren und Barcode-Lesegeräte, die weltweit in Betrieben und Verteilzentren verwendet werden, wo sie Herstellungs- und Versandfehler verhindern.

Cognex ist der weltweit führende Anbieter von industriellen Bildverarbeitungssystemen mit bereits über 2 Millionen ausgelieferten bildbasierten Geräten, die einem kumulierten Umsatz von über 7 Mrd. USD seit Gründung des Unternehmens im Jahre 1981 entsprechen. Neben dem Sitz in Natick (Massachusetts, USA) verfügt Cognex in Nord- und Südamerika, Europa und Asien über regionale Zweigstellen und Vertragshändler. Für nähere Infos besuchen Sie Cognex online auf www.cognex.com.

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