NATICK, MA, USA April 04, 2018

Cognex Sets New Standard for Barcode Reading with DataMan 470

Innovative technology delivers unprecedented coverage, speed, and ease-of-use

Cognex Corporation (NASDAQ: CGNX), the leader in machine vision and industrial barcode reading, today introduced the DataMan® 470 series of fixed-mount barcode readers. Designed for high-speed, high-throughput manufacturing and logistics lines, DataMan 470 is the fastest and most powerful reader in the company’s line of industrial barcode readers.

DataMan 470 uses new, patent-pending imaging technology to easily solve challenging applications such as automotive component traceability, tire identification, airport baggage handling, and automated sorting. DataMan 470’s High Dynamic Range Plus (HDR+) technology enhances the image quality of 1D and 2D codes, in addition to providing greater coverage and faster speeds than conventional readers. It also reads low contrast and ultra-small codes not visible to other readers, and covers larger inspection areas with fewer cameras, allowing greater process variation and lower facility design costs.

“Cognex is proud to introduce this groundbreaking technology, which sets a new standard for barcode reading and ease of installation across industries,” said Carl Gerst, Cognex Senior Vice President for Barcode Reader Products. “DataMan 470 reads the most difficult codes at astonishingly fast rates to keep pace with increasing line speeds and coverage areas in our customers’ facilities.”

DataMan 470’s expandable technology platform includes multi-core processing power, advanced decoding algorithms, and modular configuration options to significantly improve speed and flexibility. Additional technologies, such as Cognex Explorer™ Real Time Monitoring, allow DataMan customers to analyze barcode quality metrics to optimize production processes. Like the rest of the DataMan industrial barcode reader family, DataMan 470 features the newly optimized DataMan Setup Tool for the fastest installation setup.

DataMan 470 is available now. For more information, visit or call 1-(855) 4-COGNEX.

About Cognex Corporation

Cognex Corporation (“the Company” or “Cognex”) invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.

Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit Cognex online at

Nathan McCurren
Head of Investor Relations
Cognex Corporation


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