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FOR IMMEDIATE RELEASE

NATICK, MA, USA November 15, 2012

Cognex Introduces a Technology that Enables Logistics Operations to Read More Barcodes with Fewer Readers

Cognex Corporation (NASDAQ: CGNX) today announced the availability of an innovative field-of-view expansion technology for its DataMan® 300 series of image-based barcode readers called Xpand™. Xpand technology enables retail distribution, parcel and postal applications to be solved using fewer readers, which reduces installation time, setup duration and overall cost.

“The DataMan 300, which was released earlier this year, has exceeded customer expectations with its ease-of-use and high read rates. With the addition of Xpand technology, the field of view of a single DataMan 300 can be increased by more than 50%,” said Carl Gerst, Vice President and Business Unit Manager, ID Products. “This technology significantly expands the addressable market for the DataMan 300 in logistics by allowing a single unit to see more of the belt.”

Gerst continues, “The pressure for distribution centers to increase productivity and reduce labor cost has never been greater. The increased read rates that Cognex barcode readers deliver means a smaller number of packages need to be handled manually and fewer workers are required for relabeling or rerouting rejects.”

The Xpand accessory was designed specifically for use with the high-performance DataMan 300 series of barcode readers. DataMan barcode systems are a better choice than laser scanners because they deliver higher read rates, provide visual performance feedback and have a longer product life. DataMan readers combine the performance of Cognex image-based products with the cost and ease-of-use of laser scanners.

Xpand for the DataMan 300 reader is available now. For more information about Xpand technology, visit www.cognex.com/xpand.

About Cognex Corporation

Cognex Corporation designs, develops, manufactures and markets a wide range of image-based products, all of which use artificial intelligence (AI) techniques that give them the human-like ability to make decisions on what they see. Cognex products include machine vision systems, machine vision sensors and barcode readers that are used in factories and distribution centers around the world where they eliminate production and shipping errors.

Cognex is the world's leader in the machine vision industry, having shipped more than 1.5 million vision-based products, representing over $5 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe and Asia. For details visit Cognex online at www.cognex.com.

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