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NATICK, MA, USA March 09, 2011

Cognex Dataman 500 Barcode Readers Selected by Canada's Largest Courier Company

NATICK, MA—March 9, 2011—Cognex Corporation (NASDAQ: CGNX) announced today that Purolator, Inc., the largest courier service in Canada, has placed purchase orders totaling nearly $250,000 for the new Cognex DataMan® 500 barcode reader.

The DataMan 500 camera-based barcode readers will replace laser-based scanners currently used at weighing stations within Purolator’s sorting and distribution centers.

“The DataMan 500 offers significantly faster read rates than Purolator’s current laser-based systems, and can also read labels with more highly degraded codes,” said Dr. Robert J. Shillman, Chairman and Chief Executive Officer of Cognex. “With their existing laser-based scanners, operators were often required to pass packages under the scanners multiple times before the barcodes could be read. The DataMan 500 has been able to read every label on the first attempt, reducing operator processing time by half, and this has significantly improved both operator satisfaction and overall productivity.”

The DataMan 500, introduced in January, is the industry’s first camera-based system capable of reading codes in real-world logistics applications where laser-based readers have previously been the standard. The DataMan 500 offers consistent, reliable reading of 1-D barcodes that lasers cannot read, including damaged, distorted, blurred, scratched, low height and low contrast codes. It also reads codes presented in any orientation, multiple codes within the same image, and 2-D codes such as Data Matrix and QR codes. With no moving parts to wear out, the DataMan 500 also offers exceptional reliability, lower maintenance and longer product life.

For more information about the advanced capabilities of the DataMan 500 image-based barcode reader, visit www.cognex.com/DataMan500.

About Purolator

Purolator, headquartered in Mississauga, Ontario is Canada’s largest courier company and one of Canada’s 10 Most Admired Corporate Cultures™. Purolator is committed to its customers and more than 11,300 employees, including more than 3,500 couriers. From automated solutions to 24 hour pickup and delivery, Purolator provides customers with the services and customized solutions required to get their shipments across town or around the world. Purolator uses Canada's largest dedicated air express fleet and has an extensive service network, with more than 123 operations locations, more than 140 Shipping Centres, more than 550 authorized Shipping Agents and more than 350 drop boxes.

About Cognex

Cognex Corporation designs, develops, manufactures, and markets a range of products that incorporate sophisticated machine vision technology that gives them the ability to “see.” Cognex products include barcode readers, machine vision sensors, and machine vision systems that are used in factories, warehouses, and distribution centers around the world to guide, gauge, inspect, identify, and assure the quality of items during the manufacturing and distribution process.

Cognex is the world's leader in the machine vision industry, having shipped more than 1 million vision-based products, representing over $4 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has regional offices and distributors located throughout the Americas, Europe, and Asia. For details visit Cognex online at http://www.cognex.com.

Cognex, PatMax and In-Sight and EasyBuilder are registered trademarks and PatMax RedLine and In-Sight Explorer are trademarks of Cognex Corporation. All other trademarks are the property of their respective owners.


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