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FOR IMMEDIATE RELEASE

NATICK, MA, USA July 15, 2010

New Cognex Reading Technology Makes Any 1D Barcode or 2D Code an Easy Read

With the recent introduction of 1DMax™, a totally new 1D code reading algorithm which sets a new standard for 1D code reading performance, Cognex now offers the most comprehensive range of 1D barcode and 2D Data Matrix code reading tools available in the market. Regardless of the size, quality, printing method or surface the codes are marked on, Cognex patented IDMax® technology allows for an accurate read of virtually every type of code, every time!

“Fast, reliable reading of codes is a high priority for manufacturers. If a barcode reader doesn’t have the right technology to keep up with the variety of different codes found in real world scenarios—everything from uneven lighting, poor print quality, noisy backgrounds, to scratched codes—it can mean time, cost and frustration for any manufacturer,” said Carl Gerst, Business Unit Manager for Industrial ID at Cognex. “That is why higher technology image-based readers are rapidly replacing laser-based readers in a wide range of manufacturing and logistics applications.”

Combined with the best performing hardware on the market, in both handheld and fixed reader formats, Cognex readers can successfully read codes that other readers cannot. For 1D barcodes, 1DMax is the best-in-class reading tool optimized for omnidirectional barcode reading and can handle extreme variations in code quality to achieve unsurpassed read rates. For 2D codes, Cognex 2DMax™ technology pioneered the adoption of 2D Data Matrix and QR coding in many industries by providing unsurpassed read rates in both hard-to-read direct part marking and high speed printed applications.

Cognex image-based readers also feature a wide range of advances, including CognexConnect™ Ethernet communications, autofocus capabilities, multiple code reading in a single image, image archiving and more.

To view more on Cognex’s advanced code reading capabilities, visit www.cognex.com/wecanreadit.

 

MEDIA CONTACT:
Annmarie Latta
Gray & Rice Public Relations
Phone: (617) 367-0100 ext. 168
Email: alatta@gr2000.com

About Cognex

Cognex Corporation designs, develops, manufactures, and markets a range of products that incorporate sophisticated machine vision technology that gives them the ability to “see.” Cognex products include barcode readers, machine vision sensors, and machine vision systems that are used in factories, warehouses, and distribution centers around the world to guide, gauge, inspect, identify, and assure the quality of items during the manufacturing and distribution process.

Cognex is the world's leader in the machine vision industry, having shipped more than 1 million vision-based products, representing over $4 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has regional offices and distributors located throughout the Americas, Europe, and Asia. For details visit Cognex online at http://www.cognex.com.

Cognex, PatMax and In-Sight and EasyBuilder are registered trademarks and PatMax RedLine and In-Sight Explorer are trademarks of Cognex Corporation. All other trademarks are the property of their respective owners.

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