FOR IMMEDIATE RELEASE

NATICK, MA, USA March 15, 2010

Cognex DataMan Barcode Readers Deliver Best-in-Class Performance

Cognex Corporation (NASDAQ: CGNX) today introduced two new 1D barcode readers to its DataMan® line of industrial ID readers. The DataMan 100 QL and DataMan 200 QL fixed-mount readers offer best-in-class 1D barcode reading performance. The new readers offer the additional benefit of being easily field-upgraded to add 2D Data Matrix and QR code reading capability if application needs change at a future date.

“For roughly the same price as a laser scanner, users can get much more reliable code reading performance,” said Carl Gerst, Director of ID Products at Cognex. “The DataMan QL Series easily reads codes that laser barcode scanners fail to read, such as marks that are low contrast, damaged, or distorted by severe perspective. And even more important, the DataMan QL is future proof. A simple software upgrade enables users to read 2D Data Matrix codes as well as 1D barcodes.”

The DataMan QL Series features Cognex 1DMax™, a totally new 1D code reading algorithm which sets a new standard for 1D code reading performance. In addition to reading blurred or damaged codes, 1DMax successfully handles quiet zone violations that can occur when codes are printed close to the edge of a label. DataMan QL readers are very easy to deploy in any environment using the system’s Setup Tool. The Setup Tool also includes an image archiving feature which enables users to store images of read failures and download them to a PC in order to diagnose the root cause of a problem.

New DataMan 3.5 Software Release
Cognex has also released a new version of its DataMan Software. The new DataMan 3.5 Software adds 1DMax for best-in-class 1D barcode reading, leverages a new industrial USB driver for indestructible USB connections, and adds Ethernet/IP with Add-On-Profile support for DataMan 200 models. Cognex has also improved the IDQuick™ Data Matrix reading algorithm for consistent high speed reading of well printed codes, simple DPM codes and codes with smaller defects.

The DataMan 100 QL and 200 QL are available now. For more information and to download a datasheet on DataMan QL readers visit www.cognex.com/QL. To learn more about the new DataMan 3.5 Software, visit www.cognex.com/IDsoftware.

MEDIA CONTACT:
Annmarie Latta
Gray & Rice Public Relations
Phone: (617) 367-0100 ext. 168
Email: alatta@gr2000.com

About Cognex Corporation

Cognex Corporation (“the Company” or “Cognex”) invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.

Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit cognex.com.

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Nathan McCurren
Head of Investor Relations
Cognex Corporation
ir@cognex.com

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Jeremy Sacco
Senior Manager, Global Content Marketing
Cognex Corporation
pr@cognex.com

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