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NATICK, MA, USA July 30, 2009

Cognex Verifiers Ensure Compliance with New Automotive Industry Code Quality Guideline

Cognex Corporation (NASDAQ: CGNX) announced today that the company’s DataMan® handheld and fixed-mount 2D code verifiers enable auto industry suppliers to verify compliance with the new B-17 code quality guideline issued July 20, 2009, by the Automotive Industry Action Group (AIAG).

The new AIAG B-17 quality guideline incorporates the Direct Part Mark (DPM) Quality Guideline for 2D codes developed by the Association for Automatic Identity and Mobility (AIM). The guideline provides the necessary foundation for a universal standard to verify the quality of Data Matrix codes directly marked on parts with techniques such as laser, dot peen, inkjet, and other DPM marking methods. The goal of the B-17 guideline is to ensure consistent marking methods and enable the highest read rates of direct marked codes throughout the manufacturing process and supply chain. Suppliers will be expected to verify and document that codes meet the guidelines before components can be shipped to the customer.

 Cognex DataMan handheld and fixed-mount code verifiers provide suppliers with superior ease of use to comply with the requirements of the AIAG B-17 guideline. All DataMan verifier models include software that speeds setup and provides detailed metric results. The DataMan verifier systems also feature a fully integrated design that includes lighting, camera, processor and communications in a rugged, industrial housing. The Cognex DataMan 7500 Series verifiers are the only handheld verifiers available today that provide truly mobile AIAG B-17 compliant verification.

 “The wide variety of codes, marking techniques, and substrates that are used in DPM applications mean that the look of a DPM mark can vary significantly...and that has been a challenge for code quality verification prior to the release of the AIM DPM Quality Guideline,” said Carl Gerst, Director of ID Products for Cognex. “Cognex code verifiers offer reliable, repeatable performance in even the most challenging circumstances, and enable suppliers to immediately document compliance with the new B-17 guideline.”

 “Ensuring high read rates is key to a profitable traceability system,” said Morris Brown, Supply Chain Management Program Manager for the AIAG. “The B-17 Direct Part Marking Guideline combines the latest best practices into a concise guideline to help manufacturers address traceability at the component level to improve read rates. AIAG values Cognex’s contribution as a member of the B-17 Standards committee in the development of this new industry guideline.”

For more information on Cognex DataMan verifiers, visit www.cognex.com/verify.

Annmarie Latta
Gray & Rice Public Relations
Phone: (617) 367-0100 ext. 168
Email: alatta@gr2000.com

About Cognex

Cognex Corporation designs, develops, manufactures, and markets a range of products that incorporate sophisticated machine vision technology that gives them the ability to “see.” Cognex products include barcode readers, machine vision sensors, and machine vision systems that are used in factories, warehouses, and distribution centers around the world to guide, gauge, inspect, identify, and assure the quality of items during the manufacturing and distribution process.

Cognex is the world's leader in the machine vision industry, having shipped more than 1 million vision-based products, representing over $4 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has regional offices and distributors located throughout the Americas, Europe, and Asia. For details visit Cognex online at http://www.cognex.com.

Cognex, PatMax and In-Sight and EasyBuilder are registered trademarks and PatMax RedLine and In-Sight Explorer are trademarks of Cognex Corporation. All other trademarks are the property of their respective owners.


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