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Matt Engle's Industrial ID and Logistics Blog

Matt Engle
First, you should be wary about what I tell you because I’d say just about anything to get a sale. : ) On the other hand, I do have some redeeming qualities and one of them is technical knowledge of industrial and logistics ID traceability technology and applications. I’ve been working in the ID industry for over seven years and have helped customers across many vertical industries solve their toughest barcode reading applications. My electrical engineering and MBA degrees are a great combination that has helped me balance between understanding the technical details and determining when it’s time to stop over analyzing and just get the job done. I hope you find something useful from what I have to say.

No Reads

No reads are a very important metric for DCs. A no read is an attempt to read a barcode on a package which results in a non-successful read. Having no reads means that a package needs to be manually handled or a package could make its way onto a truck and out for shipment without the data making it into the system. This costs DCs time, and ultimately money.
Packages rejected due to no reads must be manually keyed in by a worker. And, if the system isn’t setup to reject packages with no reads, the master DC database could contain incomplete information about locations of packages and workers must manually update data.

Increasing read rates—even as little as 1%—can provide large savings. In the example below, pulled from our white paper When 99% Just Isn’t Enough: Benefits of Improved Read Rates in Logistics Scanning I illustrate the financial impact no reads can have on DCs. An investment in barcode reading technology that can provide higher read rates has a direct impact on the bottom line.


The new DataMan 503 uses proprietary Cognex Hotbars image-analysis technology. That’s a really long name for this amazing technology we developed at Cognex that has revolutionized how barcodes can be read. This software has enabled Cognex barcode readers to be fast and read barcodes that others cannot. This is why we say 99% read rates aren’t enough.

You can read more about Hotbars, but I encourage you to arrange for someone come out and show you. It is great technology and will help you increase your read rates.

In the next blog, I’ll talk about the importance of visualization and why you want it!

Subjects: logistics , read rates, DataMan 503, No reads

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