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FOR IMMEDIATE RELEASE

NATICK, MA USA November 27, 2012

COGNEX SET TO INTRODUCE THE NEWEST “LASER KILLER” IN JANUARY

Cognex Corporation (NASDAQ: CGNX), who introduced the award-winning DataMan® 500 image-based barcode reader in January 2011 and the innovative DataMan 300 series in January 2012, is set to unveil its latest barcode scanning technology in January 2013. Cognex image-based readers achieve the highest read rates, offer visual performance feedback and have higher reliability than laser scanners currently in use in the logistics, postal and retail distribution markets.

"This new product is sure to make an impact and we are excited to introduce it,” said Carl Gerst, Vice President and Business Unit Manager, ID Products. “We listened to the feedback logistics customers were providing. They wanted the benefits of image-based readers—especially the high read rates, reliability and real-time image feedback—for more complex applications. With this, we created a product that we will unveil in January 2013 that we believe represents the future of logistics barcode scanning.”

Register online at www.cognexlogistics.com to be the first to learn about this new technology or visit ProMat in Chicago, IL January 21-24th to witness the unveiling in person at booth #4531.

About Cognex 
Cognex Corporation designs, develops, manufactures and markets machine vision and industrial ID systems, or devices that can "see." Cognex vision and ID systems are used around the world for a wide range of inspection, identification and guidance applications throughout the manufacturing and distribution process. Cognex is the world's leader in the machine vision and industrial ID industries, having shipped more than 800,000 systems, representing over $3 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has regional offices and distributors located throughout North America, Europe, Asia, Japan and Latin America. For details, visit Cognex on-line at www.cognex.com.